Transform the lowly rebate into the upfront cash of a coupon bonanza!: Fid-Bau Portal

Transform the lowly rebate into the upfront cash of a coupon bonanza!

Goetz, Melanie K.

Following the research‐based notion that consumer spending is influenced by the way in which money is received, two utilities found business success in offering coupons to their customers.

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Transform the lowly rebate into the upfront cash of a coupon bonanza!

Goetz, Melanie K.

Abstract

Following the research‐based notion that consumer spending is influenced by the way in which money is received, two utilities found business success in offering coupons to their customers.

Transform the lowly rebate into the upfront cash of a coupon bonanza!

Goetz, Melanie K.

Abstract

Following the research‐based notion that consumer spending is influenced by the way in which money is received, two utilities found business success in offering coupons to their customers.