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Effects of Involvement, Visual Stimuli, and Verbal Imagery on Recall
Effects of Involvement, Visual Stimuli, and Verbal Imagery on Recall
Effects of Involvement, Visual Stimuli, and Verbal Imagery on Recall
Henley, J. R. (author) / Crowson, L. B. (author) / Wilson, E. J. / Black, W. C. / Academy of Marketing Science
Annual conference ; 1994 ; Nashville; TN
1994-01-01
31 pages
Conference paper
English
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