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Promotional Strategies in the Marketing of Contractual Services Within UK Construction Firms

Male, S. / Preece, C. / National Building Research Institute; Faculty of Civil Engineering

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Promotional Strategies in the Marketing of Contractual Services Within UK Construction Firms

Male, S. / Preece, C. / National Building Research Institute; Faculty of Civil Engineering

Promotional Strategies in the Marketing of Contractual Services Within UK Construction Firms

Male, S. / Preece, C. / National Building Research Institute; Faculty of Civil Engineering

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Access via TIB

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Document information

Title:

Promotional Strategies in the Marketing of Contractual Services Within UK Construction Firms

Contributors:

Male, S. (author) / Preece, C. (author) / National Building Research Institute; Faculty of Civil Engineering

Conference:

A J Etkin international seminar, Strategic planning in construction companies ; 1994 ; Haifa; Israel

Published in:

Strategic planning in construction companies ; 340-363

Publication date:

1994-01-01

Size:

24 pages

Type of media:

Conference paper

Type of material:

Language:

English

Keywords:

strategic planning , construction companies , Etkin , building research

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