Electronic Zipping: Ad Agency Views: Fid-Bau Portal

Electronic Zipping: Ad Agency Views

Royne Stafford, M. / Asquith, J. A. L. / Daugherty, P. J. / Academy of Marketing Science

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Electronic Zipping: Ad Agency Views

Royne Stafford, M. / Asquith, J. A. L. / Daugherty, P. J. / Academy of Marketing Science

Electronic Zipping: Ad Agency Views

Royne Stafford, M. / Asquith, J. A. L. / Daugherty, P. J. / Academy of Marketing Science

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Check availability in my library

Order at Subito €

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Document information

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Document information

Title:

Electronic Zipping: Ad Agency Views

Contributors:

Royne Stafford, M. (author) / Asquith, J. A. L. (author) / Daugherty, P. J. (author) / Levy, M. / Grewal, D. / Academy of Marketing Science

Conference:

Annual conference ; 1993 ; Miami Beach; FL

Published in:

Annual conference ; 450-456

DEVELOPMENTS IN MARKETING SCIENCE ; 16

Publication date:

1993-01-01

Size:

7 pages

ISBN:

093126815X

ISSN:

0149-7421

Type of media:

Conference paper

Type of material:

Language:

English

Keywords:

marketing science

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