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Defining and Investigating Advertorial Issues
Defining and Investigating Advertorial Issues
Defining and Investigating Advertorial Issues
Hausknecht, D. R. (author) / Wilkinson, J. B. (author) / Prough, G. E. (author) / Wilson, E. J. / Hair, J. F. / Academy of Marketing Science
Annual conference, Academy of Marketing Science ; 1996 ; Phoenix, AZ
1996-01-01
6 pages
Conference paper
English
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