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Empirical Insights into Johnston and Lewin's `Risk Continuum' in Organisational Buying Behaviour
Empirical Insights into Johnston and Lewin's `Risk Continuum' in Organisational Buying Behaviour
Empirical Insights into Johnston and Lewin's `Risk Continuum' in Organisational Buying Behaviour
Thompson, K. (author) / Mitchell, H. G. (author) / Maklan, S. (author) / Knox, S. D. (author) / British Academy of Management
Annual conference, British Academy of Management: BAM'97 ; 1997 ; London
1997-01-01
861 pages
Conference paper
English
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