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Mail Surveys: A Closer Look at Non-Response Rates

Braunsberger, K. / Gates, R. / Academy of Marketing Science

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Mail Surveys: A Closer Look at Non-Response Rates

Braunsberger, K. / Gates, R. / Academy of Marketing Science

Mail Surveys: A Closer Look at Non-Response Rates

Braunsberger, K. / Gates, R. / Academy of Marketing Science

Access

Check availability in my library

Order at Subito €

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Document information

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Document information

Title:

Mail Surveys: A Closer Look at Non-Response Rates

Contributors:

Braunsberger, K. (author) / Gates, R. (author) / Spotts, H. E. / Academy of Marketing Science

Conference:

Annual conference, Academy of Marketing Science ; 2002 ; Sanibel Harbour Resort, FL

Published in:

Academy of Marketing Science ; 139

DEVELOPMENTS IN MARKETING SCIENCE ; 25

Publication date:

2002-01-01

Size:

139 pages

ISBN:

ISSN:

Type of media:

Conference paper

Type of material:

Print

Language:

English

Keywords:

marketing science

© Metadata Copyright the British Library Board and other contributors. All rights reserved.

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