A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
Brand Naming for Successful Korean Brands: A Linguistic Approach
Brand Naming for Successful Korean Brands: A Linguistic Approach
Brand Naming for Successful Korean Brands: A Linguistic Approach
Noh, J. (author) / Suh, J. (author) / Spotts, H. E. / Academy of Marketing Science
Annual conference, Academy of Marketing Science ; 2004 ; Vancouver, Canada
2004-01-01
70 pages
Conference paper
English
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