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Marketing challenge in the construction industry: why relationship marketing?

Jaafar, M. / Pillay, S.S. / National University of Singapore; International Council for Research and Innovationin Building and Construction

Marketing challenge in the construction industry: why relationship marketing?

Jaafar, M. / Pillay, S.S. / National University of Singapore; International Council for Research and Innovationin Building and Construction

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Title:

Marketing challenge in the construction industry: why relationship marketing?

Contributors:

Jaafar, M. (author) / Pillay, S.S. (author) / Ofori, G. / Ling, F.Y.Y. / National University of Singapore; International Council for Research and Innovationin Building and Construction

Conference:

INTERNATIONAL SYMPOSIUM, Knowledge construction ; 2003 ; Singapore

Published in:

Knowledge construction ; 286-294

Publication date:

2003-01-01

Size:

9 pages

Remarks:

Joint International Symposium of CIB Working Commissions : W55: Building Economics, W65: Organisation and Management of Construction, W107: Construction in Developing Countries; VOL 2 OF 3

ISBN:

9810497695

Type of media:

Conference paper

Type of material:

Language:

English

Keywords:

Construction , Building economics , CIB

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