A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
The Service Dominant Logic: an MC21 Project View
The Service Dominant Logic: an MC21 Project View
The Service Dominant Logic: an MC21 Project View
Theoharakis, V. (author) / Sajtos, L. (author) / Varey, R.J. / European Marketing Academy; ANZMAC
Research Symposium, European Marketing Academy and Australia and New Zealand Marketing Academy; BigMAC3 ; 2006 ; Brisbane, Australia
2007-01-01
5 pages
Conference paper
English
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Institutional limits to service dominant logic and servitisation in innovation efforts in newspapers
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