CONCEPTUALIZING RETAIL ATMOSPHERICS IN THE ONLINE SHOPPING CONTEXT

Heyworth, S. (author) / Lyons, J. (author) / Foster, J. (author) / Academy of Marketing Studies (Cullowhee, N.C.); Allied Academies

Allied academies international conference; Academy of Marketing Studies ; 2008 ; Tunica, MS

Allied academies international conference; Academy of Marketing Studies ; 33-34

PROCEEDINGS- ACADEMY OF MARKETING STUDIES ; 13

2008-01-01

2 pages

Includes bibliographical references

Conference paper

Print

English

Marketing studies