MULTICHANNEL SHOPPING AND SATISFACTION: THE ROLE OF SHOPPING EXPERIENCE AND CUSTOMER-FIRM RELATIONSHIP CHARACTERISTICS: Fid-Bau Portal

MULTICHANNEL SHOPPING AND SATISFACTION: THE ROLE OF SHOPPING EXPERIENCE AND CUSTOMER-FIRM RELATIONSHIP CHARACTERISTICS

Joo, Y.-H. / Academy of Marketing Studies (Cullowhee, N.C.); Allied Academies

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MULTICHANNEL SHOPPING AND SATISFACTION: THE ROLE OF SHOPPING EXPERIENCE AND CUSTOMER-FIRM RELATIONSHIP CHARACTERISTICS

Joo, Y.-H. / Academy of Marketing Studies (Cullowhee, N.C.); Allied Academies

MULTICHANNEL SHOPPING AND SATISFACTION: THE ROLE OF SHOPPING EXPERIENCE AND CUSTOMER-FIRM RELATIONSHIP CHARACTERISTICS

Joo, Y.-H. / Academy of Marketing Studies (Cullowhee, N.C.); Allied Academies

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Title:

MULTICHANNEL SHOPPING AND SATISFACTION: THE ROLE OF SHOPPING EXPERIENCE AND CUSTOMER-FIRM RELATIONSHIP CHARACTERISTICS

Contributors:

Joo, Y.-H. (author) / Academy of Marketing Studies (Cullowhee, N.C.); Allied Academies

Conference:

Allied academies international conference; Academy of Marketing Studies ; 2008 ; Tunica, MS

Published in:

Allied academies international conference; Academy of Marketing Studies ; 35-36

PROCEEDINGS- ACADEMY OF MARKETING STUDIES ; 13

Publication date:

2008-01-01

Size:

2 pages

Remarks:

Includes bibliographical references

Type of media:

Conference paper

Type of material:

Language:

English

Keywords:

Marketing studies

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