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The Role of Royalties in Franchising Contracts (paper.pdf)
The Role of Royalties in Franchising Contracts (paper.pdf)
The Role of Royalties in Franchising Contracts (paper.pdf)
Maruyama, M. (author)
CONFERENCE; 34th, European Marketing Academy ; 2005 ; Milan, Italy
2005-01-01
Paper #3
Conference paper
English
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