A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
Promotional Role of Branding and its Influence on Purchasers' Attitudes
Promotional Role of Branding and its Influence on Purchasers' Attitudes
Promotional Role of Branding and its Influence on Purchasers' Attitudes
Rembielak-Vitchev, G. (author) / Conway, T. (author) / British Academy of Management
Annual Conference Proceedings, British Academy of Management; the Academy goes relevant ; 2008 ; Harrogate
2008-01-01
RAM17
Held on CD-ROM; Held in e-store (RMS)
Conference paper
English
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