A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
``Spreading the Good Word'': Toward an Understanding of Brand Evangelism
``Spreading the Good Word'': Toward an Understanding of Brand Evangelism
``Spreading the Good Word'': Toward an Understanding of Brand Evangelism
Doss, S.K. (author) / Conway Dato-on, M. / Academy of Marketing Science
Annual conference; 40th, Academy of Marketing Science ; 2011 ; Coal Gables, FL
2011-01-01
444 pages
Conference paper
English
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