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Significance of Marketing Research and Plan for Promotion of Library Products and Services
Significance of Marketing Research and Plan for Promotion of Library Products and Services
Significance of Marketing Research and Plan for Promotion of Library Products and Services
Ramesha (author) / Hemavathi, B.N. (author) / Ramesha, B. / Singh, Y. / Indian Institute of Technology (Roorkee, India); Indian Library Association
International cnference; 59th, Managing libraries in the changing information world ; 2014 ; Roorkee, India
2014-01-01
6 pages
Papers. Also known as ILA
Conference paper
English
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