The Famous Brand Strategy of the Zhejiang Apparel Industry: Latent Problems and Improvement Tactics By combining illustration analysis with the latest brand-building theory, reveal the latent problems in the famous brand strategy of the Zhejiang province apparel industry and put forward the suggestion of improvement or evasion tactics

Yonggao, S. | British Library Online Contents | 2004

Influence of export-promotion measures on export performance of textile enterprises in Zhejiang province

Wang, Xiaoting / Wang, Huafeng / Ji, Dongya | British Library Online Contents | 2015

Evaluation model of customer satisfaction degree (CSD) for garment enterprises

Zhang, X.-l. / Liu, X.-h. | British Library Online Contents | 2006

Influence of channel synergy on channel performance of brand children's garment

Qu, Hongjian / Zhang, Yating | British Library Online Contents | 2017

Electronic commerce transformation modes for small and medium-sized garment enterprises

Fan, F. / Chen, C. / Chen, F. | British Library Online Contents | 2014