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Electronic Word of Mouth Impacts: A Spotlight on Customer Integration
Electronic Word of Mouth Impacts: A Spotlight on Customer Integration
Electronic Word of Mouth Impacts: A Spotlight on Customer Integration
Lis, Bettina (author) / Horst, Marian (author)
Journal of media business studies ; 10 ; 41-62
2013-01-01
22 pages
Article (Journal)
English
DDC:
302.23
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