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    Relationship Marketing in an Online Social Media Context: Newspaper Versus Television Brand Websites Comparison

    New search for: Guo, Miao

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    Relationship Marketing in an Online Social Media Context: Newspaper Versus Television Brand Websites Comparison

    New search for: Guo, Miao

    Access

    Access via TIB
    Check availability in my library
    Order at Subito €

    Relationship Marketing in an Online Social Media Context: Newspaper Versus Television Brand Websites Comparison

    New search for: Guo, Miao

    Access

    Access via TIB
    Check availability in my library
    Order at Subito €

    Access

    Access via TIB
    Check availability in my library
    Order at Subito €

    Page navigation

    Document information
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    Document information
    Title:

    Relationship Marketing in an Online Social Media Context: Newspaper Versus Television Brand Websites Comparison

    Contributors:

    Guo, Miao (author)

    Published in:

    Journal of media business studies ; 11 ; 1-26

    Publication date:

    2014-01-01

    Size:

    26 pages

    ISSN:

    1652-2354

    Type of media:

    Article (Journal)

    Type of material:

    Print

    Language:

    English

    Classification:

    DDC:  302.23

    © Metadata Copyright the British Library Board and other contributors. All rights reserved.

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