Fachinformationsdienst BAUdigital

A platform for research: civil engineering, architecture and urbanism

    Marketing Competencies of Publishers and Ad Sales Success: An Empirical Analysis

    New search for: Wirtz, Bernd W.
    New search for: Pelz, Richard
    New search for: Ullrich, Sebastian

    Access

    Access via TIB
    Check availability in my library
    Order at Subito €

    Access

    Access via TIB
    Check availability in my library
    Order at Subito €

    Page navigation

    Document information
    Similar titles

    Export, share and cite

    Marketing Competencies of Publishers and Ad Sales Success: An Empirical Analysis

    New search for: Wirtz, Bernd W.
    New search for: Pelz, Richard
    New search for: Ullrich, Sebastian

    Access

    Access via TIB
    Check availability in my library
    Order at Subito €

    Marketing Competencies of Publishers and Ad Sales Success: An Empirical Analysis

    New search for: Wirtz, Bernd W.
    New search for: Pelz, Richard
    New search for: Ullrich, Sebastian

    Access

    Access via TIB
    Check availability in my library
    Order at Subito €

    Access

    Access via TIB
    Check availability in my library
    Order at Subito €

    Page navigation

    Document information
    Similar titles

    Export, share and cite

    Document information
    Title:

    Marketing Competencies of Publishers and Ad Sales Success: An Empirical Analysis

    Contributors:

    Wirtz, Bernd W. (author) / Pelz, Richard (author) / Ullrich, Sebastian (author)

    Published in:

    Journal of media business studies ; 8 ; 23-46

    Publication date:

    2011-01-01

    Size:

    24 pages

    ISSN:

    1652-2354

    Type of media:

    Article (Journal)

    Type of material:

    Print

    Language:

    English

    Classification:

    DDC:  302.23

    © Metadata Copyright the British Library Board and other contributors. All rights reserved.

    Similar titles

    Sales and marketing - the success factor in the building and construction industry

    Beutin, N. / Becher, M. / Kiunke, J. | British Library Online Contents | 2008

    Columns - Sales & Marketing

    Channell, Scott | Online Contents | 2001

    Columns - Sales & Marketing

    Channell, Scott | Online Contents | 2001

    Competencies of Sustainability Professionals: An Empirical Study on Key Competencies for Sustainability

    Ronald Venn / Paquita Perez / Valerie Vandenbussche | DOAJ | 2022

    Free access

    Sales and Marketing Software

    British Library Online Contents | 1999

    Back to top