A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
Promoting consumer engagement through emotional branding and sensory marketing
"This book presents research that communicates how brand image can be built through the usage of sensory marketing, enhancing brand recognition and generating brand loyalty with in-depth sensory marketing insights"--
Promoting consumer engagement through emotional branding and sensory marketing
"This book presents research that communicates how brand image can be built through the usage of sensory marketing, enhancing brand recognition and generating brand loyalty with in-depth sensory marketing insights"--
Promoting consumer engagement through emotional branding and sensory marketing
Gupta, Monika (editor) / Jindal, Priya (editor) / Bansal, Shubhi (editor)
2023
1 Online-Ressource (298 Seiten)
Illustrationen
Campusweiter Zugriff (Universität Hannover) - Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Keine Weitergabe an Dritte. Kein systematisches Downloaden durch Robots
Includes bibliographical references and index. - Description based on title screen (IGI Global, viewed 12/08/2022)
Book
Electronic Resource
English
DDC:
726.209561
Branding Finnish design - Promoting design from the marketing communications perspective
| Online Contents | 2004
Branding Finnish design Promoting design from the marketing communications perspective
| British Library Online Contents | 2004
Promoting Consumer Engagement in Online Communities through Virtual Experience and Social Identity
| DOAJ | 2020