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    Brand Management: From Storytelling to Strategic Narratives

    New search for: Praça, Sofia
    New search for: Prentice, Catherine

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    Brand Management: From Storytelling to Strategic Narratives

    New search for: Praça, Sofia
    New search for: Prentice, Catherine

    Access

    Access via TIB
    Check availability in my library
    Order at Subito €

    Brand Management: From Storytelling to Strategic Narratives

    New search for: Praça, Sofia
    New search for: Prentice, Catherine

    Access

    Access via TIB
    Check availability in my library
    Order at Subito €

    Access

    Access via TIB
    Check availability in my library
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    Document information
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    Document information
    Title:

    Brand Management: From Storytelling to Strategic Narratives

    Contributors:

    Dominique-Ferreira, Sérgio (author) / Praça, Sofia (author) / Prentice, Catherine (author)

    Conference:

    International Conference on Design and Digital Communication ; 5. ; 2021 ; Barcelos ; Online

    Published in:

    Perspectives on design and digital communication ; 3

    Publication date:

    2023

    ISBN:

    9783031068089

    Type of media:

    Conference paper

    Type of material:

    Print

    Language:

    English

    Keywords:

    Kommunikationsdesign , Medieninformatik , Gestaltung , Digitalübertragung Digital communications , Digital media

    Classification:

    BKL:  21.37 Graphikdesign / 21.82 Industriedesign / 56.61 Architektonisches Zeichnen / 54.73 Computergraphik
    DDC:  302.231

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