Fachinformationsdienst BAUdigital

A platform for research: civil engineering, architecture and urbanism

    Architectural branding : understanding and measuring its relevance for brand communication

    New search for: Raffelt, Ursula
    Table of contents

    Access

    Access via TIB
    Check availability in my library
    Order at Subito €

    Access

    Access via TIB
    Check availability in my library
    Order at Subito €

    Page navigation

    Document information
    Similar titles

    Export, share and cite

    Architectural branding : understanding and measuring its relevance for brand communication

    New search for: Raffelt, Ursula
    Table of contents

    Access

    Access via TIB
    Check availability in my library
    Order at Subito €

    Architectural branding : understanding and measuring its relevance for brand communication

    New search for: Raffelt, Ursula
    Table of contents

    Access

    Access via TIB
    Check availability in my library
    Order at Subito €

    Access

    Access via TIB
    Check availability in my library
    Order at Subito €

    Page navigation

    Document information
    Similar titles

    Export, share and cite

    Document information
    Title:

    Architectural branding : understanding and measuring its relevance for brand communication

    Contributors:

    Raffelt, Ursula (author)

    Published in:

    Schriftenreihe Schwerpunkt Marketing ; Bd. 77

    Schriftenreihe Schwerpunkt Marketing ; 77

    Publication date:

    2012

    Size:

    VIII, 189 S.

    Remarks:

    Ill., graph. Darst.
    Erworben aus Studienbeiträgen

    ISBN:

    9783940260246

    Type of media:

    Theses

    Type of material:

    Print

    Language:

    English

    Keywords:

    Markenwert , Architektur , Kfz-Industrie , Markenführung , Corporate Design , Deutschland , Markenpolitik , Produktimage , Marktkommunikation , Gewerbeimmobilien

    Classification:

    BKL:  56.90 Architektur: Sonstiges / 85.40 Marketing
    Local classification FBW:  oek 7940 / oek 7993
    DDC:  658.8
    RVK:  QP 624

    Similar titles

    BRANDING - Architektur ge-brand-markt - Die Macht des Brandings

    Angélil, Marc | Online Contents | 2003

    Universities’ experience with brand. The role of design in managing university communication and branding.

    Buono, Veronica Dal / Fortezza, Fulvio | Taylor & Francis Verlag | 2017

    Free access

    TINJAUAN RELEVANSI CITY BRANDING MELALUI KOLABORASI BRAND INDEX DAN BRAND PERSONALITY: PADANG YOUR MOTHERLAND

    Adona, Fitri / Nita, Sri / Yusnani, Yusnani et al. | BASE | 2018

    Free access

    Sustainability and Branding: An Integrated Perspective of Eco-innovation and Brand

    Erika Loučanová / Mikuláš Šupín / Tatiana Čorejová et al. | DOAJ | 2021

    Free access

    My City - My Brand: The Role of Residents in Place Branding

    Braun, Erik / Kavaratzis, Mihalis / Zenker, Sebastian | BASE | 2010

    Free access
    Back to top