A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
Marketing Strategies for Design-Build Contracting
This comprehensive, practical book presents design-build marketing strategies for contractors working in small-, medium- and large-sized operations. Following an extensive overview of the design-build concept, it provides numerous examples, guidelines and techniques ideal for contractors in developing creative and effective common sense design-build marketing strategies in an increasingly competitive economic climate. Marketing Strategies for Design-Build Contracting clearly explains how the general contractor can employ the design-build concept to improve business. The author, an ongoing general contractor, incorporates a wealth of real-world examples and takes a personal approach to demonstrate ideas and techniques that he actually utilizes and that a contractor will easily inderstand. Presenting strategies designed help the general contractor win more jobs, get more repeat business and generate more profit per job, this book discusses how to: *create a design-build team *locate and qualify new customers *market and sell design-build services to new customers *cultivate repeat customers *draft letters of intent and contracts *build communication and work / sales department to promote contracting services
Marketing Strategies for Design-Build Contracting
This comprehensive, practical book presents design-build marketing strategies for contractors working in small-, medium- and large-sized operations. Following an extensive overview of the design-build concept, it provides numerous examples, guidelines and techniques ideal for contractors in developing creative and effective common sense design-build marketing strategies in an increasingly competitive economic climate. Marketing Strategies for Design-Build Contracting clearly explains how the general contractor can employ the design-build concept to improve business. The author, an ongoing general contractor, incorporates a wealth of real-world examples and takes a personal approach to demonstrate ideas and techniques that he actually utilizes and that a contractor will easily inderstand. Presenting strategies designed help the general contractor win more jobs, get more repeat business and generate more profit per job, this book discusses how to: *create a design-build team *locate and qualify new customers *market and sell design-build services to new customers *cultivate repeat customers *draft letters of intent and contracts *build communication and work / sales department to promote contracting services
Marketing Strategies for Design-Build Contracting
Booth, William D. (author)
1995
Online-Ressource (183p)
online resource
Campusweiter Zugriff (Universität Hannover). - Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Keine Weitergabe an Dritte. Kein systematisches Downloaden durch Robots.
Book
Electronic Resource
English
Marketing strategies for design-build contracting
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| ASCE | 2003