A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
Tastemaker : Elizabeth Gordon, House Beautiful, and the postwar American home
A riveting and superbly illustrated account of the enigmatic House Beautiful editor's profound influence on mid-century American taste From 1941 to 1964, House Beautiful magazine's crusading editor-in-chief Elizabeth Gordon introduced and promoted her vision of "good design" and "better living" to an extensive middle-class American readership. Her innovative magazine-sponsored initiatives, including House Beautiful's Pace Setter House Program and the Climate Control Project, popularized a "livable" and decidedly American version of postwar modern architecture. Gordon's devotion to what she called the American Style attracted the attention of Frank Lloyd Wright, who became her ally and collaborator. Gordon's editorial programs reshaped ideas about American living and, by extension, what consumers bought, what designers made, and what manufacturers brought to market. This incisive assessment of Gordon's influence as an editor, critic, and arbiter of domestic taste reflects more broadly on the cultures of consumption and identity in postwar America. Nearly 200 images are featured, including work by Ezra Stoller, Maynard Parker, and Julius Shulman. This important book champions an often-neglected source--the consumer magazine--as a key tool for deepening our understanding of mid-century architecture and design
Tastemaker : Elizabeth Gordon, House Beautiful, and the postwar American home
A riveting and superbly illustrated account of the enigmatic House Beautiful editor's profound influence on mid-century American taste From 1941 to 1964, House Beautiful magazine's crusading editor-in-chief Elizabeth Gordon introduced and promoted her vision of "good design" and "better living" to an extensive middle-class American readership. Her innovative magazine-sponsored initiatives, including House Beautiful's Pace Setter House Program and the Climate Control Project, popularized a "livable" and decidedly American version of postwar modern architecture. Gordon's devotion to what she called the American Style attracted the attention of Frank Lloyd Wright, who became her ally and collaborator. Gordon's editorial programs reshaped ideas about American living and, by extension, what consumers bought, what designers made, and what manufacturers brought to market. This incisive assessment of Gordon's influence as an editor, critic, and arbiter of domestic taste reflects more broadly on the cultures of consumption and identity in postwar America. Nearly 200 images are featured, including work by Ezra Stoller, Maynard Parker, and Julius Shulman. This important book champions an often-neglected source--the consumer magazine--as a key tool for deepening our understanding of mid-century architecture and design
Tastemaker : Elizabeth Gordon, House Beautiful, and the postwar American home
Penick, Monica (author)
2017
xi, 248 Seiten
29 cm
Illustrationen, Pläne
Book
English
USA , Innenarchitektur , Bildung , Architekturzeitschrift , House Beautiful (Zeitschrift) , Gordon, Elizabeth 1906-2000 , Architektur , Wohnkultur , Geschichte 1945-1960 , Geschmack (Ästhetik) , Geschichte 1941-1965 Gordon, Elizabeth , Periodical editors , Architecture , House beautiful , Architecture, Domestic , American periodicals , Interior decoration
TASTEMAKER: CULTIVATING GLAMOUR
| British Library Online Contents | 2015
| Engineering Index Backfile | 1944
The House beautiful treasury of contemporary American homes
| TIBKAT | 1958
| British Library Online Contents | 2010