A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
Consumers’ choice of drinking water: Is it dependent upon perceived quality, convenience, price and attitude?
Tap water is one of the many sources of water that the public as consumers can choose for drinking. This study hypothesized that perceived quality, convenience, price and environmental attitude would determine consumers’s choice of drinking water following the Attribution Theory as the underlying model. A survey was carried out on Malaysia’s public at large. From 301 usable data, the PLS analysis revealed that only perceived quality, convenience and price attributed towards the public’s choice of drinking water while attitude was not significant. The findings are beneficial for the water sector industry, particularly for drinking water operators, state governments, and alternative drinking water manufacturers like bottled water companies. The ability to identify factors for why consumers in the marketplace choose the source of their drinking water would enable the operators to plan and strategize tactics that can disseminate accurate knowledge about the product that can motivate marketability of drinking water in Malaysia.
Consumers’ choice of drinking water: Is it dependent upon perceived quality, convenience, price and attitude?
Tap water is one of the many sources of water that the public as consumers can choose for drinking. This study hypothesized that perceived quality, convenience, price and environmental attitude would determine consumers’s choice of drinking water following the Attribution Theory as the underlying model. A survey was carried out on Malaysia’s public at large. From 301 usable data, the PLS analysis revealed that only perceived quality, convenience and price attributed towards the public’s choice of drinking water while attitude was not significant. The findings are beneficial for the water sector industry, particularly for drinking water operators, state governments, and alternative drinking water manufacturers like bottled water companies. The ability to identify factors for why consumers in the marketplace choose the source of their drinking water would enable the operators to plan and strategize tactics that can disseminate accurate knowledge about the product that can motivate marketability of drinking water in Malaysia.
Consumers’ choice of drinking water: Is it dependent upon perceived quality, convenience, price and attitude?
Wahid, Nabsiah Abdul (author) / Cheng, Patrick Tan Foon (author) / Abustan, Ismail (author) / Nee, Goh Yen (author) / Aziz, Hamidi Abdul (editor) / Bakar, Badorul Hisham Abu (editor) / Johari, Megat Azmi Megat (editor) / Keong, Choong Kok (editor) / Yusoff, Mohd Suffian (editor) / Hasan, Mohd Rosli Mohd (editor)
PROCEEDINGS OF THE INTERNATIONAL CONFERENCE OF GLOBAL NETWORK FOR INNOVATIVE TECHNOLOGY AND AWAM INTERNATIONAL CONFERENCE IN CIVIL ENGINEERING (IGNITE-AICCE’17): Sustainable Technology And Practice For Infrastructure and Community Resilience ; 2017 ; Penang, Malaysia
AIP Conference Proceedings ; 1892
2017-10-16
6 pages
Conference paper
Electronic Resource
English
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