A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
Real Estate Brand Construction in China under the New Situation
The issuing of five new national regulations offers valuable advantages in developing a healthy real estate market in China. This paper - based on the analysis of real estate brand construction status - first dissects the problems of the construction of a real estate brand. Then, it proposes some measures to build the brand of real estate in the new situation in order to provide reference for the healthy development and brand construction of real estate in China.
Real Estate Brand Construction in China under the New Situation
The issuing of five new national regulations offers valuable advantages in developing a healthy real estate market in China. This paper - based on the analysis of real estate brand construction status - first dissects the problems of the construction of a real estate brand. Then, it proposes some measures to build the brand of real estate in the new situation in order to provide reference for the healthy development and brand construction of real estate in China.
Real Estate Brand Construction in China under the New Situation
Chen, Ying (author) / Zheng, Linjing (author)
2014 International Conference on Construction and Real Estate Management ; 2014 ; Kunming, China
ICCREM 2014 ; 959-965
2014-11-03
Conference paper
Electronic Resource
English
The Change of Real Estate Enterprises' Strategic Plan under New Situation
| British Library Conference Proceedings | 2012
Appraisal Model on the Values of the Green Ecological Real Estate Brand
| British Library Online Contents | 2011
COnstruction and Real Estate NETwork (CORENET)
| Online Contents | 2001
Utah's Construction and Real Estate Markets
| British Library Online Contents | 2006
Real estate and housing in China
Taylor & Francis Verlag | 1993