A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
Customer Perceptions of Sustainable Airports
The purpose of the study was to find how customers perceive airports and their sustainability. The aim was to find good practices from airports and other industries to find out what practices are most likely to be perceived well among customers. The study was conducted with a primary qualitative research and was done by a survey and analysing secondary data. Survey consisted of questions about sustainability in buying process and how the respondent’s see the sustainability of air travel. Secondary data was used to analyse and benchmark airports and other industries to find out which practices were perceived well and those that any airport is able to implement. Airports are businesses and make money by charging airlines from various fees. As there are many controlling parties, any changes in strategy are hard and time consuming to implement. To achieve complete sustainability, it needs to be implemented to company strategy. For airports, it’s very complex and all stakeholders need to work together to achieve a sustainable strategy. The advancement of technology is very important for airports, as many of their operational tasks rely on it. The results show that the sustainability of an airport is not important to the customer. Most customers think about the sustainability of the aircraft and its emissions rather than the airport. The respondents answered that they are not likely willing to pay extra for a more sustainable airport, if given the chance. In conclusion, airports are already focusing on creating a more sustainable environment, but customers are not willing to pay for it yet. Sustainability has power in air travel buying process but not enough to have an effect on the outcome.
Customer Perceptions of Sustainable Airports
The purpose of the study was to find how customers perceive airports and their sustainability. The aim was to find good practices from airports and other industries to find out what practices are most likely to be perceived well among customers. The study was conducted with a primary qualitative research and was done by a survey and analysing secondary data. Survey consisted of questions about sustainability in buying process and how the respondent’s see the sustainability of air travel. Secondary data was used to analyse and benchmark airports and other industries to find out which practices were perceived well and those that any airport is able to implement. Airports are businesses and make money by charging airlines from various fees. As there are many controlling parties, any changes in strategy are hard and time consuming to implement. To achieve complete sustainability, it needs to be implemented to company strategy. For airports, it’s very complex and all stakeholders need to work together to achieve a sustainable strategy. The advancement of technology is very important for airports, as many of their operational tasks rely on it. The results show that the sustainability of an airport is not important to the customer. Most customers think about the sustainability of the aircraft and its emissions rather than the airport. The respondents answered that they are not likely willing to pay extra for a more sustainable airport, if given the chance. In conclusion, airports are already focusing on creating a more sustainable environment, but customers are not willing to pay for it yet. Sustainability has power in air travel buying process but not enough to have an effect on the outcome.
Customer Perceptions of Sustainable Airports
Penttinen, Tommi (author) / Ronkainen, Olli (author)
2020-01-01
Miscellaneous
Electronic Resource
English
DDC:
690
| UB Braunschweig | 1991
Engineering Index Backfile | 1962
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