A platform for research: civil engineering, architecture and urbanism
Effect of Green Marketing on Consumer Purchasing Patterns and Decision Making
The reason for this review is to research the effect of Green Marketing on Consumer Purchasing Patternsand Decision Making. The research is focused especially on the Karnataka State in India. Theexploration was involved a quantitative methodology with study as the examination instrument. Theoverview remembered essential socio-segment questions followed by inquiries for buyers' ecologicalconvictions and their natural practices. The outcomes were then examined utilizing expressive, relapseinvestigation and connections from SPSS. The critical discoveries show that force of green bundlingand green marking, significance of green items and premium green evaluating decidedly affectpurchaser practices prompting green buys. Relationship between spot of home and a portion of theecological conviction factors were found. Connections were found between eco-marking, greenmarking and green estimating and the natural practices of purchasers.
Effect of Green Marketing on Consumer Purchasing Patterns and Decision Making
The reason for this review is to research the effect of Green Marketing on Consumer Purchasing Patternsand Decision Making. The research is focused especially on the Karnataka State in India. Theexploration was involved a quantitative methodology with study as the examination instrument. Theoverview remembered essential socio-segment questions followed by inquiries for buyers' ecologicalconvictions and their natural practices. The outcomes were then examined utilizing expressive, relapseinvestigation and connections from SPSS. The critical discoveries show that force of green bundlingand green marking, significance of green items and premium green evaluating decidedly affectpurchaser practices prompting green buys. Relationship between spot of home and a portion of theecological conviction factors were found. Connections were found between eco-marking, greenmarking and green estimating and the natural practices of purchasers.
Effect of Green Marketing on Consumer Purchasing Patterns and Decision Making
2022-03-23
Journal of Positive School Psychology ; Vol. 6 No. 2 (2022); 805-810 ; 2717-7564
Article (Journal)
Electronic Resource
English
DDC:
690
Green Marketing Practices Related to Key Variables of Consumer Purchasing Behavior
DOAJ | 2022
|How Green Trust, Consumer Brand Engagement and Green Word-of-Mouth Mediate Purchasing Intentions
DOAJ | 2021
|