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“Fanatic Energy in the Wrong Places”: Potemkin Neoliberalism and Domestic Soft Power in the 2018 Men’s Football World Cup in Russia
This thesis uses the 2018 World Cup in Russia to engage with the processes of neoliberal restructuring and the conception of soft power. Based on a comparison of the host cities of Ekaterinburg and Volgograd, it unpacks the World Cup at multiple scales of analysis and offers a light and revisable framework for understanding mega-events. Grounded in primary qualitative and secondary documentary data, the thesis demonstrates multiple dimensions of Potemkinism in the articulation of this World Cup. Inspired by but moving beyond traditional post-colonial thought, it attempts to make good on the premise of theorizing from anywhere, making a case for the relatively invisible cities of the Global East in a landscape of urban theory dominated by the hegemonic North or the subaltern South. This ambition represents the overall frame for the thesis, while the work itself focuses more specifically on the planning and impacts of hosting the World Cup. This work is composed of two central thrusts. Within an understanding of mega-events as fundamentally urban events, the first thrust explores hosting as the vanguard of neoliberal restructuring, one of the traditional means of making sense of mega-events. In this view, bidding and hosting are seen as a strategy for inter-urban competition and a ploy to attract increased flows of tourists and capital. This is understood as one of the markers of a shift to a more entrepreneurial mode of urban governance and is part of wider global political economic restructuring that de-emphasizes the national in favor of regional or municipal scales. Using Neil Brenner’s conceptualization of rescaled competition state regimes, this part of the thesis explores how rescaling worked on the ground in Russia and demonstrates that these processes of neoliberalization are not as easily understood as they might first appear. Instead, what is revealed in the articulation of the Russian World Cup is a seemingly paradoxical combination of national state-led projects to develop the peripheries in ...
“Fanatic Energy in the Wrong Places”: Potemkin Neoliberalism and Domestic Soft Power in the 2018 Men’s Football World Cup in Russia
This thesis uses the 2018 World Cup in Russia to engage with the processes of neoliberal restructuring and the conception of soft power. Based on a comparison of the host cities of Ekaterinburg and Volgograd, it unpacks the World Cup at multiple scales of analysis and offers a light and revisable framework for understanding mega-events. Grounded in primary qualitative and secondary documentary data, the thesis demonstrates multiple dimensions of Potemkinism in the articulation of this World Cup. Inspired by but moving beyond traditional post-colonial thought, it attempts to make good on the premise of theorizing from anywhere, making a case for the relatively invisible cities of the Global East in a landscape of urban theory dominated by the hegemonic North or the subaltern South. This ambition represents the overall frame for the thesis, while the work itself focuses more specifically on the planning and impacts of hosting the World Cup. This work is composed of two central thrusts. Within an understanding of mega-events as fundamentally urban events, the first thrust explores hosting as the vanguard of neoliberal restructuring, one of the traditional means of making sense of mega-events. In this view, bidding and hosting are seen as a strategy for inter-urban competition and a ploy to attract increased flows of tourists and capital. This is understood as one of the markers of a shift to a more entrepreneurial mode of urban governance and is part of wider global political economic restructuring that de-emphasizes the national in favor of regional or municipal scales. Using Neil Brenner’s conceptualization of rescaled competition state regimes, this part of the thesis explores how rescaling worked on the ground in Russia and demonstrates that these processes of neoliberalization are not as easily understood as they might first appear. Instead, what is revealed in the articulation of the Russian World Cup is a seemingly paradoxical combination of national state-led projects to develop the peripheries in ...
“Fanatic Energy in the Wrong Places”: Potemkin Neoliberalism and Domestic Soft Power in the 2018 Men’s Football World Cup in Russia
Wolfe, Sven Daniel (author)
2019-08-21
Theses
Electronic Resource
English
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