A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
The Roles of Green Perceived Value, Green Perceived Risk, and Green Trust towards Green Purchase Intention of Inverter Air Conditioner in Surabaya
Environmental degradation keeps increasing every year and global warming is one of the environmental degradations that we need to face right now. The fact is air conditioner is one of the main causes of global warming. This research is done to know the impact of green perceived value and green perceived risk towards green purchase intention of inverter air conditioner in Surabaya, through the mediation of green trust. In this research, there are two independent variables and one dependent variable involved. The independent variables are green perceived value and green perceived risk, while the dependent variable green purchase intention.In this research, there are 250 questionnaires distributed with clustered sampling method system. The analysis technique used in this research is structural equation modelling (SEM), supported with SPSS and AMOS as a tools for data analysis. The research result indicates that green perceived value will have a positive significant impact towards green purchase intention of low watt inverter air conditioner in Surabaya partially mediated by green trust. Furthermore, green perceived risk will have a negative significant impact towards green purchase intention of inverter air conditioner in Surabaya fully mediated by green trust. Keywords: Green Perceived Value, Green Perceived Risk, Green Trust, Green Purchase Intention, Inverter Air Conditioner
The Roles of Green Perceived Value, Green Perceived Risk, and Green Trust towards Green Purchase Intention of Inverter Air Conditioner in Surabaya
Environmental degradation keeps increasing every year and global warming is one of the environmental degradations that we need to face right now. The fact is air conditioner is one of the main causes of global warming. This research is done to know the impact of green perceived value and green perceived risk towards green purchase intention of inverter air conditioner in Surabaya, through the mediation of green trust. In this research, there are two independent variables and one dependent variable involved. The independent variables are green perceived value and green perceived risk, while the dependent variable green purchase intention.In this research, there are 250 questionnaires distributed with clustered sampling method system. The analysis technique used in this research is structural equation modelling (SEM), supported with SPSS and AMOS as a tools for data analysis. The research result indicates that green perceived value will have a positive significant impact towards green purchase intention of low watt inverter air conditioner in Surabaya partially mediated by green trust. Furthermore, green perceived risk will have a negative significant impact towards green purchase intention of inverter air conditioner in Surabaya fully mediated by green trust. Keywords: Green Perceived Value, Green Perceived Risk, Green Trust, Green Purchase Intention, Inverter Air Conditioner
The Roles of Green Perceived Value, Green Perceived Risk, and Green Trust towards Green Purchase Intention of Inverter Air Conditioner in Surabaya
Rahardjo, Felix Aprilio (author)
2015-07-28
iBuss Management; Vol 3, No 2 (2015): iBuss Management
Article (Journal)
Electronic Resource
English
DDC:
710
| DOAJ | 2021
Hubungan green perceived value, green brand image, dan green trust terhadap green purchase intention
| BASE | 2019