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Open Innovation in the Automotive Industry : What can carmakers' annual reports tell us?
Recent research shows the adoption of open and collaborative innovation in the car industry suggesting these practices could be applied in other mature industries. However, researchers have studied the car industry mostly through case studies showing the relevance of innovation practices mainly from their viewpoint and less from the firm’s perception. Thus, the purpose of this study is twofold: (1) to confirm the application and the weight that carmakers give to Open Innovation concepts and, (2) to extend the methods and data sources used to study Open Innovation. Based on a conceptual content analysis of the annual reports from 2005 to 2012 from ten large carmakers, this cross-sectional study shows that all the selected firms have included assertions closely related to openness and collaboration in innovation. Concepts related to inbound Open Innovation appear in greater extent than outbound concepts, but there is no clear evidence of the aggregated value of both groups of concepts on firm performance. The results of this research support the idea that in last years open and collaborative innovation in carmakers has genuinely increased in practice and not only on the researchers attention. ; QC 20141209
Open Innovation in the Automotive Industry : What can carmakers' annual reports tell us?
Recent research shows the adoption of open and collaborative innovation in the car industry suggesting these practices could be applied in other mature industries. However, researchers have studied the car industry mostly through case studies showing the relevance of innovation practices mainly from their viewpoint and less from the firm’s perception. Thus, the purpose of this study is twofold: (1) to confirm the application and the weight that carmakers give to Open Innovation concepts and, (2) to extend the methods and data sources used to study Open Innovation. Based on a conceptual content analysis of the annual reports from 2005 to 2012 from ten large carmakers, this cross-sectional study shows that all the selected firms have included assertions closely related to openness and collaboration in innovation. Concepts related to inbound Open Innovation appear in greater extent than outbound concepts, but there is no clear evidence of the aggregated value of both groups of concepts on firm performance. The results of this research support the idea that in last years open and collaborative innovation in carmakers has genuinely increased in practice and not only on the researchers attention. ; QC 20141209
Open Innovation in the Automotive Industry : What can carmakers' annual reports tell us?
Ramirez-Portilla, Andres (author) / Brown, Terrence (author) / Cagno, Enrico (author)
2014-01-01
Conference paper
Electronic Resource
English
DDC:
690
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