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A platform for research: civil engineering, architecture and urbanism
The role of experimentation and emergent strategies in developing and scaling circular business models
The circular economy is an emerging field characterised by complexity and innovation. As such, strategy likely emerges out of practice in a less planned manner. However, this view is largely missing in the growing field of circular business models (CBM) where strategies are assumed to be planned before they are implemented in a rational top-down process. Drawing on an analysis of how a secondhand organisation grew from a single store to become one of few larger commercial secondhand retail organisations, this study aims to illustrate the role of experimentation and emergent strategy-making. The findings, presented as two narratives, show that an experimental approach where strategy emerges from action has played a vital role in the organisation’s development. This suggests the need to widen the scope when discussing strategy-making for CBM growth and look beyond tools and metrics used for planning.
The role of experimentation and emergent strategies in developing and scaling circular business models
The circular economy is an emerging field characterised by complexity and innovation. As such, strategy likely emerges out of practice in a less planned manner. However, this view is largely missing in the growing field of circular business models (CBM) where strategies are assumed to be planned before they are implemented in a rational top-down process. Drawing on an analysis of how a secondhand organisation grew from a single store to become one of few larger commercial secondhand retail organisations, this study aims to illustrate the role of experimentation and emergent strategy-making. The findings, presented as two narratives, show that an experimental approach where strategy emerges from action has played a vital role in the organisation’s development. This suggests the need to widen the scope when discussing strategy-making for CBM growth and look beyond tools and metrics used for planning.
The role of experimentation and emergent strategies in developing and scaling circular business models
Hultberg, Emelie (author)
2023-01-01
Conference paper
Electronic Resource
English
| Taylor & Francis Verlag | 2019
| DOAJ | 2021
Trans Tech Publications | 2019