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Perceived drivers for investment influencing growth within the industry of wooden multi-family houses
The housing industry for multi-family houses in Sweden predominantly uses concrete as a building material, whereas wood only constitutes 8 – 10 % of the market. The strong market position is derived from a historic ban building houses with more than two floors out of wood in Sweden, which was lifted 1994. Thus, it is a barrier the producers of wooden multi-family houses need to overcome by investments in e.g. production technology, product development and operational efficiency. The decisions regarding investment strategies have varying impact dependent on the actors within the building process i.e. municipalities, developers, contractors, architects and real estate companies have different priorities. The aim of this paper is to investigate the factors effecting investment decision as perceived by the different actors in the building process. Thereby, find ways in which producers of wooden multi-family houses can overcome current market barriers by understanding the investment drivers for those actors involved in the building process. The result will highlight investment drivers as perceived by the actors within the building process and if there are drivers that are perceived as unified by all actors, equally if there are specific investment drivers for certain actors with the building process.
Perceived drivers for investment influencing growth within the industry of wooden multi-family houses
The housing industry for multi-family houses in Sweden predominantly uses concrete as a building material, whereas wood only constitutes 8 – 10 % of the market. The strong market position is derived from a historic ban building houses with more than two floors out of wood in Sweden, which was lifted 1994. Thus, it is a barrier the producers of wooden multi-family houses need to overcome by investments in e.g. production technology, product development and operational efficiency. The decisions regarding investment strategies have varying impact dependent on the actors within the building process i.e. municipalities, developers, contractors, architects and real estate companies have different priorities. The aim of this paper is to investigate the factors effecting investment decision as perceived by the different actors in the building process. Thereby, find ways in which producers of wooden multi-family houses can overcome current market barriers by understanding the investment drivers for those actors involved in the building process. The result will highlight investment drivers as perceived by the actors within the building process and if there are drivers that are perceived as unified by all actors, equally if there are specific investment drivers for certain actors with the building process.
Perceived drivers for investment influencing growth within the industry of wooden multi-family houses
Lindblad, Fredrik (author) / Schauerte, Tobias (author)
2017-01-01
Conference paper
Electronic Resource
English
DDC:
720
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