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A platform for research: civil engineering, architecture and urbanism
Licence to Talk : Sustainability Managers and their Managerial Realities within the Corporate Sustainability Paradox
While sustainability-dedicated managers and related titles represent a profession that has hardly existed for more than a decade, it is not surprising that the field of research concentrating on these professionals is in itself relatively new. With an increasing demand for corporations to take their social and environmental responsibility, and a corporate sustainability characterized by tension and paradox, we found it of importance to explore the role and entanglements of these professionals. By analysing 17 in-depth interviews with sustainability-dedicated professionals from the private sector in Sweden, our interpretation is that sustainability managers hold the function of selling sustainability, with talk as their main weapon. Expressly, in the intersection between business-case logics and sustainability logics, sustainability managers have to, above all, make a convincing case for sustainability, inwards and outwards. Therefore, they draw dynamically on different narratives which we conceptualise in three roles: the chameleon, the pragmatic, and the nagging manager. Through these roles, we intend to capture the fluidity with which the managers relate and engage with sustainability, and hence we do not mean to ossify a role’s dynamics within a single, static or stereotypical category. We discuss these findings and concepts to the background of previous studies and existing literature.
Licence to Talk : Sustainability Managers and their Managerial Realities within the Corporate Sustainability Paradox
While sustainability-dedicated managers and related titles represent a profession that has hardly existed for more than a decade, it is not surprising that the field of research concentrating on these professionals is in itself relatively new. With an increasing demand for corporations to take their social and environmental responsibility, and a corporate sustainability characterized by tension and paradox, we found it of importance to explore the role and entanglements of these professionals. By analysing 17 in-depth interviews with sustainability-dedicated professionals from the private sector in Sweden, our interpretation is that sustainability managers hold the function of selling sustainability, with talk as their main weapon. Expressly, in the intersection between business-case logics and sustainability logics, sustainability managers have to, above all, make a convincing case for sustainability, inwards and outwards. Therefore, they draw dynamically on different narratives which we conceptualise in three roles: the chameleon, the pragmatic, and the nagging manager. Through these roles, we intend to capture the fluidity with which the managers relate and engage with sustainability, and hence we do not mean to ossify a role’s dynamics within a single, static or stereotypical category. We discuss these findings and concepts to the background of previous studies and existing literature.
Licence to Talk : Sustainability Managers and their Managerial Realities within the Corporate Sustainability Paradox
El hajjari Borg, Mounia (author) / Sundberg, Elin (author)
2021-01-01
Theses
Electronic Resource
English
social and environmental responsibility , paradox approach , change agent , neo-institutionalism , hyckleri , organizational theory , styrning , business operations , socialt och miljöansvar , organizational tension on the individual level , sustainable development , icke-finansiell information , paradox , hållbarhetsrapportering , hållbarhetsrelaterade roller , privat sektor i Sverige , organisatoriska individer , sustainability strategies , corporate sustainability , MNC , market logics , hållbarhetsstrategier , stakeholders , GRI , sustainability-dedicated professionals , multinationals , organizational individuals , individnivå , identitetsarbete , change making , reporting frameworks , organisationer , strategic communication , beteende och mänskliga resurser , affärsverksamhet , marknadslogik , Social Sciences , hållbarhet , organizations , sustainable management , multinationella företag , hållbar utveckling , kommunikation , organisatorisk sociologi , isomorphism , systemic change , organisationsteori , institutionell logik , externa och interna påtryckningar , Nils Brunsson , action , non-financial disclosure , business case , intressenter , affärsstrategi , paradox perspective , organizational hypocrisy , isomorfism , Sustainability managers , CSR , identity work , private sector in Sweden , global reporting initiative , Samhällsvetenskap , beslutsfattande , governance , communication , paradox perspektiv , walk the talk , sustainability reporting , strategisk kommunikation , förändringsarbete , förändringsagent , Hållbarhetschefer , global reporting initiativ , systemförändring , behaviour and human resources , institutional logics , legitimacy , legitimitet , hållbar ledning , rapporteringsramverk , decision-making , organizational sociology , organizational external and internal pressures , corporate paradox
DDC:
690
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