A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
Analisis Faktor-Faktor yang Mempengaruhi Loyalitas Mahasiswa
Penelitian ini bertujuan untuk menganalisis pengaruh kualitas layanan administrasi, kualitas pembelajaran, biaya kuliah melalui citra kampus dan kepuasan mahasiswa terhadap loyalitas mahasiswa. Pengambilan sampel menggunakan metode purposive sampling kemudian dilanjutkan dengan random sampling. Populasi dari penelitian ini adalah mahasiswa Fakultas Teknik Industri dan Fakultas Teknik Sipil dan Perencanaan Universitas Kristen Petra yang minimal berada pada semester 3, dan jumlah sampel sebesar 249.Hasil dari penelitian ini adalah kualitas layanan administrasi berpengaruh terhadap citra kampus, kualitas layanan administrasi berpengaruh terhadap kepuasan mahasiswa, kualitas pembelajaran berpengaruh terhadap citra kampus, kualitas pembelajaran berpengaruh terhadap kepuasan mahasiswa, biaya kuliah berpengaruh terhadap citra kampus, citra kampus berpengaruh terhadap kepuasan mahasiswa, citra kampus berpengaruh terhadap loyalitas mahasiswa, dan kepuasan mahasiswa berpengaruh terhadap loyalitas mahasiswa, sedangkan biaya kuliah tidak berpengaruh terhadap kepuasan mahasiswa. Kata Kunci : Kualitas layanan administrasi, kualitas pembelajaran, biaya kuliah, citra kampus, kepuasan mahasiswa dan loyalitas mahasiswa. This research aimed to analyze the influence of the quality of administrative services, the quality of learning process, tuition fee on the brand image of campus and students’ satisfaction that would lead to students’ loyalty . This research used purposive and random sampling method. The population of this research was students of Faculty of Industrial Technology and Faculty of Civil Engineering and Planning of Petra Christian University who were in their 3rd semester. The number of the sample was 249.The results of the present study were the quality of administrative services had positive and significant effect on the brand image of campus, the quality administrative services had positive and significant impact on students’ satisfaction, the quality of learning process positive and significant effect on the brand image of campus, the quality of learning process had positive and significant impact on students’ satisfaction , tuition fee had positive and significant effect on the brand image of campus, the brand image of campus had positive and significant impact on students’ satisfaction, the brand image of campus had positive and significant for students’ loyalty, students’ satisfaction had positive and significant impact on students’ loyalty and tuition fee had no effect on students’ satisfaction. Keywords: The quality of administrative services, the quality of learning process, tuition fee, the brand image of campus, students’ satisfaction and students’ loyalty.
Analisis Faktor-Faktor yang Mempengaruhi Loyalitas Mahasiswa
Penelitian ini bertujuan untuk menganalisis pengaruh kualitas layanan administrasi, kualitas pembelajaran, biaya kuliah melalui citra kampus dan kepuasan mahasiswa terhadap loyalitas mahasiswa. Pengambilan sampel menggunakan metode purposive sampling kemudian dilanjutkan dengan random sampling. Populasi dari penelitian ini adalah mahasiswa Fakultas Teknik Industri dan Fakultas Teknik Sipil dan Perencanaan Universitas Kristen Petra yang minimal berada pada semester 3, dan jumlah sampel sebesar 249.Hasil dari penelitian ini adalah kualitas layanan administrasi berpengaruh terhadap citra kampus, kualitas layanan administrasi berpengaruh terhadap kepuasan mahasiswa, kualitas pembelajaran berpengaruh terhadap citra kampus, kualitas pembelajaran berpengaruh terhadap kepuasan mahasiswa, biaya kuliah berpengaruh terhadap citra kampus, citra kampus berpengaruh terhadap kepuasan mahasiswa, citra kampus berpengaruh terhadap loyalitas mahasiswa, dan kepuasan mahasiswa berpengaruh terhadap loyalitas mahasiswa, sedangkan biaya kuliah tidak berpengaruh terhadap kepuasan mahasiswa. Kata Kunci : Kualitas layanan administrasi, kualitas pembelajaran, biaya kuliah, citra kampus, kepuasan mahasiswa dan loyalitas mahasiswa. This research aimed to analyze the influence of the quality of administrative services, the quality of learning process, tuition fee on the brand image of campus and students’ satisfaction that would lead to students’ loyalty . This research used purposive and random sampling method. The population of this research was students of Faculty of Industrial Technology and Faculty of Civil Engineering and Planning of Petra Christian University who were in their 3rd semester. The number of the sample was 249.The results of the present study were the quality of administrative services had positive and significant effect on the brand image of campus, the quality administrative services had positive and significant impact on students’ satisfaction, the quality of learning process positive and significant effect on the brand image of campus, the quality of learning process had positive and significant impact on students’ satisfaction , tuition fee had positive and significant effect on the brand image of campus, the brand image of campus had positive and significant impact on students’ satisfaction, the brand image of campus had positive and significant for students’ loyalty, students’ satisfaction had positive and significant impact on students’ loyalty and tuition fee had no effect on students’ satisfaction. Keywords: The quality of administrative services, the quality of learning process, tuition fee, the brand image of campus, students’ satisfaction and students’ loyalty.
Analisis Faktor-Faktor yang Mempengaruhi Loyalitas Mahasiswa
Edi, Isanti (author)
2019-07-29
Petra Business and Management Review; Vol 1, No 1 (2015)
Article (Journal)
Electronic Resource
English
DDC:
690
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