A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
But Today We Collect Likes: Digital Mass Media, History and New Research Methodologies
In 1956 Alison and Peter Smithson published “But today we collect ads”, a provocative article in which they stated that “as far as architecture is concerned, the influence on mass standards and mass aspirations of advertising is now infinitely stronger than the pace setting of avant-garde architects, and it is taking over the functions of social reformers and politicians”. More than sixty years later, the information technology revolution has shown that their forecast could not be more accurate. The Internet, especially through social media, has democratized access to architectural content to an audience that, in turn, actively participates in the online processes that shape interest in architecture, highlighting a recent trend or reliving one from the past. Issues that were previously only defined by a few prestigious publishers or small groups of experts within academia are now increasingly subject to the criteria of millions of users connected to a unique and international network. This session aims to deepen the understanding of architectural research by focusing on the impact of 21st century digital mass media from two perspectives: on the one hand, to interpret society’s understanding of certain moments in the history of architecture based on how they are portrayed by mass media, which in turn fuels a crucial debate for architectural publishing to remain critical; on the other hand, to learn how to use these media as a documentary source in order to write the new history of architecture of the future and reinterpret the history of the past from a contemporary point of view. The goal is to create a forum in which participants can present and discuss innovative methodologies regarding the use of digital mass media as useful and rigorous architectural history research material. Furthermore, this session welcomes papers that provide answers to specific questions such as:Are digital mass media having an impact on how the history of architecture is made and understood? Are they a force that modifies trends in ...
But Today We Collect Likes: Digital Mass Media, History and New Research Methodologies
In 1956 Alison and Peter Smithson published “But today we collect ads”, a provocative article in which they stated that “as far as architecture is concerned, the influence on mass standards and mass aspirations of advertising is now infinitely stronger than the pace setting of avant-garde architects, and it is taking over the functions of social reformers and politicians”. More than sixty years later, the information technology revolution has shown that their forecast could not be more accurate. The Internet, especially through social media, has democratized access to architectural content to an audience that, in turn, actively participates in the online processes that shape interest in architecture, highlighting a recent trend or reliving one from the past. Issues that were previously only defined by a few prestigious publishers or small groups of experts within academia are now increasingly subject to the criteria of millions of users connected to a unique and international network. This session aims to deepen the understanding of architectural research by focusing on the impact of 21st century digital mass media from two perspectives: on the one hand, to interpret society’s understanding of certain moments in the history of architecture based on how they are portrayed by mass media, which in turn fuels a crucial debate for architectural publishing to remain critical; on the other hand, to learn how to use these media as a documentary source in order to write the new history of architecture of the future and reinterpret the history of the past from a contemporary point of view. The goal is to create a forum in which participants can present and discuss innovative methodologies regarding the use of digital mass media as useful and rigorous architectural history research material. Furthermore, this session welcomes papers that provide answers to specific questions such as:Are digital mass media having an impact on how the history of architecture is made and understood? Are they a force that modifies trends in ...
But Today We Collect Likes: Digital Mass Media, History and New Research Methodologies
Díez Martínez, Daniel (author)
2022-01-01
European Architectural History Network 2022 - Seventh International Conference | European Architectural History Network 2022 - Seventh International Conference | 15 a 19 de junio de 2022 | Madrid
Conference paper
Electronic Resource
English
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Engineering Index Backfile | 1948
Engineering Index Backfile | 1941
| Engineering Index Backfile | 1940
| Online Contents | 2013