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A platform for research: civil engineering, architecture and urbanism
Trends, risks and opportunities in current luxury-driven transformations in cities
Historically, urban aristocracy and, after the industrial revolution, a growing upper-middle class based on bourgeois citizens have been reference targets for producers and retailers of luxury goods. For this reason, and luxury-consumption and its impacts on economy and customers’ behaviors have been fields largely explored by many different fields (as geography, philosophy, management, marketing and economics, psychology, architecture and tourism); all these contributions underlined its consolidate relationship with urban culture. This issue is even more evident considering that not only luxury market (for goods, real estate, services) but also luxury productions (art, artisanship, design, creative productions, etc.) belong to the urban domain. Despite this strong connection with the city, luxury has been largely ignored as a topic in urban studies and planning research; or worse, it has been discussed in rather ideological and mono-directional terms (“all about gentrification”). This pre-conceived attitude prevents the exploration of potentials and innovations related with this topic. This lack is particularly serious today, when luxury, as economic sector and as system of values, involves a set of practices that affect the spatial dimension and, therefore, influences the transformation of contemporary territories and the creations of specific lifestyles as well as it impacts on the everyday life of inhabitants and space users, although they are not luxury consumers. The aim of this contribution is presenting the outcomes of a research focused on the recent urban interventions developed by luxury stakeholders, and pointing out several specific features of their actions. Therefore, they exceed the simple retail or real estate approach, developing placemaking strategies and a role as urban agents following some recent trends (from exclusiveness to prestige, masstige, etc.). For this reason, operators and practitioners belonging to this sector show a renovate interest for values and characters of places, they ...
Trends, risks and opportunities in current luxury-driven transformations in cities
Historically, urban aristocracy and, after the industrial revolution, a growing upper-middle class based on bourgeois citizens have been reference targets for producers and retailers of luxury goods. For this reason, and luxury-consumption and its impacts on economy and customers’ behaviors have been fields largely explored by many different fields (as geography, philosophy, management, marketing and economics, psychology, architecture and tourism); all these contributions underlined its consolidate relationship with urban culture. This issue is even more evident considering that not only luxury market (for goods, real estate, services) but also luxury productions (art, artisanship, design, creative productions, etc.) belong to the urban domain. Despite this strong connection with the city, luxury has been largely ignored as a topic in urban studies and planning research; or worse, it has been discussed in rather ideological and mono-directional terms (“all about gentrification”). This pre-conceived attitude prevents the exploration of potentials and innovations related with this topic. This lack is particularly serious today, when luxury, as economic sector and as system of values, involves a set of practices that affect the spatial dimension and, therefore, influences the transformation of contemporary territories and the creations of specific lifestyles as well as it impacts on the everyday life of inhabitants and space users, although they are not luxury consumers. The aim of this contribution is presenting the outcomes of a research focused on the recent urban interventions developed by luxury stakeholders, and pointing out several specific features of their actions. Therefore, they exceed the simple retail or real estate approach, developing placemaking strategies and a role as urban agents following some recent trends (from exclusiveness to prestige, masstige, etc.). For this reason, operators and practitioners belonging to this sector show a renovate interest for values and characters of places, they ...
Trends, risks and opportunities in current luxury-driven transformations in cities
M. Paris (author) / H. Cachinho, T. Barata-Salgueiro / Paris, M.
2017-01-01
Conference paper
Electronic Resource
English
DDC:
720
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