A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
AREA REFORMATION OF A ROCK FESTIVAL : Assessment of expansion process
Abstract The purpose of this thesis was to investigate the functionality of the procedures utilized by the target organization concerning the festival area reformation. The target of examination was an outdoor rock festival, which was organized in a midsized Finnish town in the July of 2012. The main goal of the research was to determine the motives of the target organization for the reformation and to evaluate the execution of the process from the point of view of qualitative research. Pivotal perspectives of event management were chosen as perspectives of examination, which included logistics, financial, safety and security, customer satisfaction and environmental points of view. The research was carried out by interviewing key personnel of the target organization and in addition carrying out a customer survey during the actual event. The goal of bringing in various perspectives was to achieve a holistic picture of the reformation process. The research revealed that strong financial situation, internal willingness for change and customer feedback supporting expansion were the main motives for starting the reformation process. Results also present the fact that in order to stay competitive, expanding was the only viable option at this point for the festival. When assessing the process of reformation, gradually implemented expansion plan, spanning over multiple years, was determined to be functional way of approach for realization of the expansion. During the course of the research, some deficiencies were discovered also. Scarcity of measures for financial performance and lack of external evaluation were pointed out as matters of shortcoming. When investigating tangible imperfections, the lack of proper infrastructure within the expanded area was a major point of concern. This thesis has paved the way for other studies researching area reformations in event management business and it also provides a platform for additional research targeting the gradual expansion plan of the festival. In the future this thesis ...
AREA REFORMATION OF A ROCK FESTIVAL : Assessment of expansion process
Abstract The purpose of this thesis was to investigate the functionality of the procedures utilized by the target organization concerning the festival area reformation. The target of examination was an outdoor rock festival, which was organized in a midsized Finnish town in the July of 2012. The main goal of the research was to determine the motives of the target organization for the reformation and to evaluate the execution of the process from the point of view of qualitative research. Pivotal perspectives of event management were chosen as perspectives of examination, which included logistics, financial, safety and security, customer satisfaction and environmental points of view. The research was carried out by interviewing key personnel of the target organization and in addition carrying out a customer survey during the actual event. The goal of bringing in various perspectives was to achieve a holistic picture of the reformation process. The research revealed that strong financial situation, internal willingness for change and customer feedback supporting expansion were the main motives for starting the reformation process. Results also present the fact that in order to stay competitive, expanding was the only viable option at this point for the festival. When assessing the process of reformation, gradually implemented expansion plan, spanning over multiple years, was determined to be functional way of approach for realization of the expansion. During the course of the research, some deficiencies were discovered also. Scarcity of measures for financial performance and lack of external evaluation were pointed out as matters of shortcoming. When investigating tangible imperfections, the lack of proper infrastructure within the expanded area was a major point of concern. This thesis has paved the way for other studies researching area reformations in event management business and it also provides a platform for additional research targeting the gradual expansion plan of the festival. In the future this thesis ...
AREA REFORMATION OF A ROCK FESTIVAL : Assessment of expansion process
Kaijomaa, Matti (author) / Jyväskylän ammattikorkeakoulu
2013-01-01
10024/365
Theses
Electronic Resource
English
DDC:
710
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