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A platform for research: civil engineering, architecture and urbanism
The Impact of Country of Origin to Perceived Sustainability of a Fashion Item : Empirical research to Finnish consumers
Sustainability has raised its importance and actions related to sustainability can be seen in both consumers and companies’ side. Consumers have become more aware of issues related to sustainability and thus are making changes in their behavior. Companies as well are aware of the issues and as an example sustainability reporting has become more common. In terms of international business, country-of-origin effect is a common research area, and it has been studied related to various industries. Country-of-origin have resulted to both having and not having an influence on consumers, and thus in this research was studied, whether there is a connection with country-of-origin effect and sustainability. As fashion industry is a large industry with various issues related to sustainability, and there is prior research connecting fashion industry to both country-of-origin effect and sustainability, it was chosen as the industry for the research. There are various issues in the fashion industry both in the consumer-side and the company-side, such as the linear supply chain, the shortness of the product’s lifecycle, the speed of the industry and the overconsumption in the industry. The research was conducted as qualitative research and the target was to find out whether country-of-origin is influencing consumers’ views on the sustainability of a fashion item. Through the research it was understood that there is a connection between country-of-origin effect and perceived sustainability. Country of manufacturing had a more influential role in terms how sustainable or unsustainable the fashion item was seen. Also, it was understood that various consumers of the study consider the items sustainable if they are using it in a more sustainable way, such as prolonging the life cycle of the item, by taking care of the product and fixing the product. In addition, second-hand purchases were thought to be a sustainable choice and for various interviewees the first step to consume in a more sustainable way. Kestävä kehitys on noussut ...
The Impact of Country of Origin to Perceived Sustainability of a Fashion Item : Empirical research to Finnish consumers
Sustainability has raised its importance and actions related to sustainability can be seen in both consumers and companies’ side. Consumers have become more aware of issues related to sustainability and thus are making changes in their behavior. Companies as well are aware of the issues and as an example sustainability reporting has become more common. In terms of international business, country-of-origin effect is a common research area, and it has been studied related to various industries. Country-of-origin have resulted to both having and not having an influence on consumers, and thus in this research was studied, whether there is a connection with country-of-origin effect and sustainability. As fashion industry is a large industry with various issues related to sustainability, and there is prior research connecting fashion industry to both country-of-origin effect and sustainability, it was chosen as the industry for the research. There are various issues in the fashion industry both in the consumer-side and the company-side, such as the linear supply chain, the shortness of the product’s lifecycle, the speed of the industry and the overconsumption in the industry. The research was conducted as qualitative research and the target was to find out whether country-of-origin is influencing consumers’ views on the sustainability of a fashion item. Through the research it was understood that there is a connection between country-of-origin effect and perceived sustainability. Country of manufacturing had a more influential role in terms how sustainable or unsustainable the fashion item was seen. Also, it was understood that various consumers of the study consider the items sustainable if they are using it in a more sustainable way, such as prolonging the life cycle of the item, by taking care of the product and fixing the product. In addition, second-hand purchases were thought to be a sustainable choice and for various interviewees the first step to consume in a more sustainable way. Kestävä kehitys on noussut ...
The Impact of Country of Origin to Perceived Sustainability of a Fashion Item : Empirical research to Finnish consumers
2022-07-23
Miscellaneous
Electronic Resource
English
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