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Developing sustainable mobility services at Ylläs resort
This thesis presents the development plan for sustainable and transport mobility for Ylläs resort. The objective of the thesis was to produce a development plan for Ylläs region that worked towards fulfilling the user requirements for sustainable commuting in Ylläs and supports the sustainable mobility strategy for Ylläs. The current state of the sustainable mobility at Ylläs was analysed using the user survey for sustainable mobility executed in 2017. In addition, the views and previous smart mobility pilots of Ylläs Travel Association were used in the thesis. The conceptual framework focused on service design and collaborative service design. Three benchmark implementations in Austria, Germany and Italy were reviewed to generate ideas for the Ylläs development plan. This study resulted in the development plan for Ylläs with 12 prioritized development steps. These highlight the importance of selecting the sustainable mobility programme driver with a sufficient authority to involve the local service providers, national transport companies and Ylläs stakeholders to put in place a marketing programme that supports the sustainable transport mobility and creation of new services. It is recommended to create service offerings, which are based on the current and future customer segments for Ylläs and include end-to-end sustainable transport offering to travel from home to destination point at Ylläs and back home.
Developing sustainable mobility services at Ylläs resort
This thesis presents the development plan for sustainable and transport mobility for Ylläs resort. The objective of the thesis was to produce a development plan for Ylläs region that worked towards fulfilling the user requirements for sustainable commuting in Ylläs and supports the sustainable mobility strategy for Ylläs. The current state of the sustainable mobility at Ylläs was analysed using the user survey for sustainable mobility executed in 2017. In addition, the views and previous smart mobility pilots of Ylläs Travel Association were used in the thesis. The conceptual framework focused on service design and collaborative service design. Three benchmark implementations in Austria, Germany and Italy were reviewed to generate ideas for the Ylläs development plan. This study resulted in the development plan for Ylläs with 12 prioritized development steps. These highlight the importance of selecting the sustainable mobility programme driver with a sufficient authority to involve the local service providers, national transport companies and Ylläs stakeholders to put in place a marketing programme that supports the sustainable transport mobility and creation of new services. It is recommended to create service offerings, which are based on the current and future customer segments for Ylläs and include end-to-end sustainable transport offering to travel from home to destination point at Ylläs and back home.
Developing sustainable mobility services at Ylläs resort
Teppo, Liisa (author)
2019-01-01
Miscellaneous
Electronic Resource
English
development plan , smart mobility , förvaltning och marknadsföring|en=Business Management , sustainable mobility , sustainable transport strategy , Administration and Marketing| , hallinto ja markkinointi|sv=Företagsekonomi , fi=Liiketalous , service design , Master's Degree Programme in Business Informatics
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