A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
IMPLEMENTASI KREATIVITAS BISNIS DAN PENGARUHNYA TERHADAP KEUNGGULAN BERSAING
Today's creativity is a source of competitive competitiveness for all organizations to grow and develop,however MSMEs in their development still face many problems, especially in terms of competitiveness.Therefore research on creativity is considered important to do. This study aims to determine how theinfluence of business creativity on competitive advantage in invitation printing business in Pekanbaru.The population in this study were invitation printing entrepreneurs who were at the invitation printingcenter on Jl. Ahmad Dahlan in Pekanbaru, for sampling techniques using purposive sampling with largebusiness criteria and long established, as many as 30 entrepreneurs and 30 employees. The techniqueof collecting data uses a questionnaire, but out of 60 questionnaires distributed as many as 49questionnaires that can be processed. In processing data using simple linear regression using the SPSSprogram and the results of the study indicate that the implementation of business creativity has aninfluence on competitive advantage.
IMPLEMENTASI KREATIVITAS BISNIS DAN PENGARUHNYA TERHADAP KEUNGGULAN BERSAING
Today's creativity is a source of competitive competitiveness for all organizations to grow and develop,however MSMEs in their development still face many problems, especially in terms of competitiveness.Therefore research on creativity is considered important to do. This study aims to determine how theinfluence of business creativity on competitive advantage in invitation printing business in Pekanbaru.The population in this study were invitation printing entrepreneurs who were at the invitation printingcenter on Jl. Ahmad Dahlan in Pekanbaru, for sampling techniques using purposive sampling with largebusiness criteria and long established, as many as 30 entrepreneurs and 30 employees. The techniqueof collecting data uses a questionnaire, but out of 60 questionnaires distributed as many as 49questionnaires that can be processed. In processing data using simple linear regression using the SPSSprogram and the results of the study indicate that the implementation of business creativity has aninfluence on competitive advantage.
IMPLEMENTASI KREATIVITAS BISNIS DAN PENGARUHNYA TERHADAP KEUNGGULAN BERSAING
Ruzikna, Ruzikna (author)
2019-07-21
Jurnal Aplikasi Bisnis; Vol 8, No 2 (2018) ; 2087-9547
Article (Journal)
Electronic Resource
English
DDC:
710
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