A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
PENGARUH GREEN PERCEIVED VALUE TERHADAP GREEN REPURCHASE INTENTION YANG DIMEDIASI OLEH GREEN TRUST
Environmental issues have been increasingly recognized by the public with the rise of news about global warming. This encourages consumers to better appreciate environmentally friendly products. This study aims to explain the effect of green perceived value on green repurchase intention mediated by green trust products of The Body Shop in Denpasar city. The number of samples in this study were 120 respondents by using purposive sampling technique. The analysis technique used in this research is path analysis technique. Based on the analysis result, it was found that green perceived value had positive and significant effect on green repurchase intention. Green perceived value has a positive and significant effect on green trust. Green trusts have a positive and significant influence on green repurchase intention. Green trusts significantly mediate the effect of green perceived value on green repurchase intention. The Body Shop should be more intensive in providing information about the benefits derived from using the product and must further improve the quality and quality of the product. Keywords: Green Marketing, green perceived value, green trust, green repurchase intention. ; Isu mengenai lingkungan telah semakin disadari oleh masyarakat dengan maraknya pemberitaan mengenai pemanasan global. Hal ini mendorong konsumen untuk lebih menghargai produk ramah lingkungan. Penelitian ini bertujuan untuk menjelaskan pengaruh green perceived value terhadap green repurchase intention yang dimediasi oleh green trust produk The Body Shop di kota Denpasar. Jumlah sampel pada penelitian ini sebanyak 120 responden dengan menggunakan teknik purposive sampling. Teknik analisis yang digunakan dalam penelitian ini adalah teknik analisis jalur. Berdasarkan hasil analisis ditemukan bahwa green perceived value berpengaruh positif dan signifikan terhadap green repurchase intention. Green perceived value memiliki pengaruh positif dan signifikan terhadap green trust. Green trust memiliki pengaruh positif dan signifikan terhadap green repurchase intention. Green trust secara signifikan memediasi pengaruh green perceived value terhadap green repurchase intention. The Body Shop sebaiknya lebih intensif dalam memberikan informasi mengenai manfaat yang didapat dari menggunakan produknya serta harus lebih meningkatkan mutu dan kualitas produk. Kata kunci: Green Marketing, green perceived value, green trust, green repurchase intention.
PENGARUH GREEN PERCEIVED VALUE TERHADAP GREEN REPURCHASE INTENTION YANG DIMEDIASI OLEH GREEN TRUST
Environmental issues have been increasingly recognized by the public with the rise of news about global warming. This encourages consumers to better appreciate environmentally friendly products. This study aims to explain the effect of green perceived value on green repurchase intention mediated by green trust products of The Body Shop in Denpasar city. The number of samples in this study were 120 respondents by using purposive sampling technique. The analysis technique used in this research is path analysis technique. Based on the analysis result, it was found that green perceived value had positive and significant effect on green repurchase intention. Green perceived value has a positive and significant effect on green trust. Green trusts have a positive and significant influence on green repurchase intention. Green trusts significantly mediate the effect of green perceived value on green repurchase intention. The Body Shop should be more intensive in providing information about the benefits derived from using the product and must further improve the quality and quality of the product. Keywords: Green Marketing, green perceived value, green trust, green repurchase intention. ; Isu mengenai lingkungan telah semakin disadari oleh masyarakat dengan maraknya pemberitaan mengenai pemanasan global. Hal ini mendorong konsumen untuk lebih menghargai produk ramah lingkungan. Penelitian ini bertujuan untuk menjelaskan pengaruh green perceived value terhadap green repurchase intention yang dimediasi oleh green trust produk The Body Shop di kota Denpasar. Jumlah sampel pada penelitian ini sebanyak 120 responden dengan menggunakan teknik purposive sampling. Teknik analisis yang digunakan dalam penelitian ini adalah teknik analisis jalur. Berdasarkan hasil analisis ditemukan bahwa green perceived value berpengaruh positif dan signifikan terhadap green repurchase intention. Green perceived value memiliki pengaruh positif dan signifikan terhadap green trust. Green trust memiliki pengaruh positif dan signifikan terhadap green repurchase intention. Green trust secara signifikan memediasi pengaruh green perceived value terhadap green repurchase intention. The Body Shop sebaiknya lebih intensif dalam memberikan informasi mengenai manfaat yang didapat dari menggunakan produknya serta harus lebih meningkatkan mutu dan kualitas produk. Kata kunci: Green Marketing, green perceived value, green trust, green repurchase intention.
PENGARUH GREEN PERCEIVED VALUE TERHADAP GREEN REPURCHASE INTENTION YANG DIMEDIASI OLEH GREEN TRUST
Sudita, Ni Putu Candradita Revita (author) / Ekawati, Ni Wayan (author)
2018-11-03
E-Jurnal Manajemen; Vol 7 No 11 (2018); 5846 - 5873 ; 2302-8912 ; 10.24843/EJMUNUD.2018.v07.i11
Article (Journal)
Electronic Resource
English
DDC:
710
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