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1 Good Food Festival and its influence on restaurants’ offer in Dubrovnik
Food and tourism are closely connected, and food festivals are becoming popular ways to promote and improve destinations. The purpose of this research was to explore the influence of Good Food Festival on restaurants’ offer in Dubrovnik and question if and to what extent the offer was upgraded. A questionnaire was distributed to 50 restaurants and the results showed that significant upgrades were made in the last few years, since the start of the festival. However, further statistical analysis showed no evidence that these upgrades were associated with the participation of restaurateurs in the Good Food Festival.
1 Good Food Festival and its influence on restaurants’ offer in Dubrovnik
Food and tourism are closely connected, and food festivals are becoming popular ways to promote and improve destinations. The purpose of this research was to explore the influence of Good Food Festival on restaurants’ offer in Dubrovnik and question if and to what extent the offer was upgraded. A questionnaire was distributed to 50 restaurants and the results showed that significant upgrades were made in the last few years, since the start of the festival. However, further statistical analysis showed no evidence that these upgrades were associated with the participation of restaurateurs in the Good Food Festival.
1 Good Food Festival and its influence on restaurants’ offer in Dubrovnik
Markoč, Milica (author) / Nikolić, Domagoj
2020-05-25
Theses
Electronic Resource
English
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