A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
GREEN MARKETING AND COMPETITIVE ADVANTAGE OF TABLE WATER PRODUCTION IN NIGERIA.
The study examined the relationship between green marketing and competitive advantage of table water production in Nigeria. The objective of the paper is to investigate green marketing and competitive advantage in the production of table water in Nigeria. 227 table water companies/factory formed the sample of the study drawn randomly across Edo State, Nigeria. The study used Ordinary Least Squares (OLS) multiple regression method to analyse the data collected from respondents. The study’s findings reveal that eco-labelling had no significant relationship with competitive advantage while environmental advertising was found to be significant and positively related to competitive advantage in the table water industry in Nigeria. The study recommended that table water companies/factories should obtain eco-certification of their table water from certification agencies as well as embarking on green advertisement devoid of greenwash. Keywords: advertisement, eco-labelling, green, certification, competitive.
GREEN MARKETING AND COMPETITIVE ADVANTAGE OF TABLE WATER PRODUCTION IN NIGERIA.
The study examined the relationship between green marketing and competitive advantage of table water production in Nigeria. The objective of the paper is to investigate green marketing and competitive advantage in the production of table water in Nigeria. 227 table water companies/factory formed the sample of the study drawn randomly across Edo State, Nigeria. The study used Ordinary Least Squares (OLS) multiple regression method to analyse the data collected from respondents. The study’s findings reveal that eco-labelling had no significant relationship with competitive advantage while environmental advertising was found to be significant and positively related to competitive advantage in the table water industry in Nigeria. The study recommended that table water companies/factories should obtain eco-certification of their table water from certification agencies as well as embarking on green advertisement devoid of greenwash. Keywords: advertisement, eco-labelling, green, certification, competitive.
GREEN MARKETING AND COMPETITIVE ADVANTAGE OF TABLE WATER PRODUCTION IN NIGERIA.
EBHOTE, OSEREMEN (author)
2019-02-27
doi:10.31580/jmis.v1i2.864
Journal of Marketing and Information Systems; Vol 2 No 1 (2019): June; 1-7 ; 2664-7990 ; 2664-7982
Article (Journal)
Electronic Resource
English
DDC:
690
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