A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
Pengabdian Masyarakat: Branding Desa Banyu Urip Menuju Desa Wisata Unggulan
Banyuurip Village is located in Gerung Subdistrict, West Lombok Regency, West Nusa Tenggara Province. Banyuurip has significant potential to be developed as a cultural and nature-based tourism village. However, the lack of a strong village identity, minimal promotion, and low community involvement are barriers to its development. This community service initiative aims to assist Banyuurip Village in becoming a leading tourism village by establishing relevant branding as a tourism destination, raising community awareness, and introducing digital-based promotion strategies. Through a participatory approach, this program successfully identified the village's tourism potential, built a branding identity, and provided training in digital promotion. The results showed a 15% increase in tourist visits and a 17% boost in local economic income. Effective branding, supported by community engagement and digital technology, has proven to enhance tourism appeal and strengthen the local economy.
Pengabdian Masyarakat: Branding Desa Banyu Urip Menuju Desa Wisata Unggulan
Banyuurip Village is located in Gerung Subdistrict, West Lombok Regency, West Nusa Tenggara Province. Banyuurip has significant potential to be developed as a cultural and nature-based tourism village. However, the lack of a strong village identity, minimal promotion, and low community involvement are barriers to its development. This community service initiative aims to assist Banyuurip Village in becoming a leading tourism village by establishing relevant branding as a tourism destination, raising community awareness, and introducing digital-based promotion strategies. Through a participatory approach, this program successfully identified the village's tourism potential, built a branding identity, and provided training in digital promotion. The results showed a 15% increase in tourist visits and a 17% boost in local economic income. Effective branding, supported by community engagement and digital technology, has proven to enhance tourism appeal and strengthen the local economy.
Pengabdian Masyarakat: Branding Desa Banyu Urip Menuju Desa Wisata Unggulan
Haeri, Zul (author) / Suryanirmala, Neni (author)
2024-12-31
doi:10.36088/alkhidmad.v8i2.5611
ALKHIDMAD; Vol 8 No 2 (2024): DESEMBER; 84-92 ; 2809-1272 ; 10.36088/alkhidmad.v8i2
Article (Journal)
Electronic Resource
English
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