A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
Applying Principles of Management Innovation in Advertising Agencies
With the advertising industry and practice changing significantly in the last decade, it is likely that the existing management practices in advertising agencies also need some transformation. Through exploring management innovation principles and practices, novel practices might be applied by advertising agencies to exploit changes in their environment and enhance organizational performance. This paper explores the application and framework for novel management practices in an advertising agency. A proposed model is based on the principles of management innovation and the activities needed to drive management innovation. The topic is relevant for advertising agencies to understand better management innovation possibilities and enhancement it could create for them to compete in new markets and stay ahead of new competition. This work is licensed under aCreative Commons Attribution-NonCommercial 4.0 International License.
Applying Principles of Management Innovation in Advertising Agencies
With the advertising industry and practice changing significantly in the last decade, it is likely that the existing management practices in advertising agencies also need some transformation. Through exploring management innovation principles and practices, novel practices might be applied by advertising agencies to exploit changes in their environment and enhance organizational performance. This paper explores the application and framework for novel management practices in an advertising agency. A proposed model is based on the principles of management innovation and the activities needed to drive management innovation. The topic is relevant for advertising agencies to understand better management innovation possibilities and enhancement it could create for them to compete in new markets and stay ahead of new competition. This work is licensed under aCreative Commons Attribution-NonCommercial 4.0 International License.
Applying Principles of Management Innovation in Advertising Agencies
Rubik, Andrea (author)
2021-12-08
ENTRENOVA - ENTerprise REsearch InNOVAtion; Vol. 7 No. 1 (2021); 293-303 ; 2706-4735
Article (Journal)
Electronic Resource
English
DDC:
690
Flexibly specialized agencies? Reflexivity, identity, and the advertising industry
| Online Contents | 1997
Creativity in the digital world of Advertising. : A study within the Swedish advertising agencies.
| BASE | 2012
Applying Moral Principles to Growth Management
| Taylor & Francis Verlag | 1984
Applying Security and Vulnerability Assessments to Large Water Wholesaling Agencies
| British Library Conference Proceedings | 2003
Applying commercial advertising skills in transport planning
| Online Contents | 2004