A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
Navigating sustainable competitive advantage: social and technological challenges and open innovation in creative economy-based traditional markets
Purpose — Innovation and technology introduce businesses to uncertain conditions, necessitating a focus on enhancing competitiveness. This research aims to investigate the impact of social and technological challenges, as well as open innovation, on the sustainable competitive advantage of a creative economy-based traditional market.Method — This study employs a quantitative approach by distributing questionnaires to 100 MSMEs in Yogyakarta traditional markets. The Partial Least Squares-Structural Equation Modeling (PLS-SEM) was utilized to analyze the effects.Result — The results indicate that social and technological challenges contribute to a sustainable competitive advantage. However, open innovation does not significantly influence the enhancement of a sustainable competitive advantage.Practical implications — The study suggests that the government should support MSMEs in addressing technological disruption by offering digital training to expand their market reach.
Navigating sustainable competitive advantage: social and technological challenges and open innovation in creative economy-based traditional markets
Purpose — Innovation and technology introduce businesses to uncertain conditions, necessitating a focus on enhancing competitiveness. This research aims to investigate the impact of social and technological challenges, as well as open innovation, on the sustainable competitive advantage of a creative economy-based traditional market.Method — This study employs a quantitative approach by distributing questionnaires to 100 MSMEs in Yogyakarta traditional markets. The Partial Least Squares-Structural Equation Modeling (PLS-SEM) was utilized to analyze the effects.Result — The results indicate that social and technological challenges contribute to a sustainable competitive advantage. However, open innovation does not significantly influence the enhancement of a sustainable competitive advantage.Practical implications — The study suggests that the government should support MSMEs in addressing technological disruption by offering digital training to expand their market reach.
Navigating sustainable competitive advantage: social and technological challenges and open innovation in creative economy-based traditional markets
Hapsari, Nurul Retno (author) / Zaki, Ahmad (author) / Soewardi, Tiara Juniar (author)
2023-11-14
doi:10.20414/jed.v6i1.8699
Journal of Enterprise and Development (JED); Vol. 6 No. 1 (2024): In Progress; 109-120 ; 2685-8258 ; 2715-3118
Article (Journal)
Electronic Resource
English
DDC:
690
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