A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
Penggunaan Media Sosial dalam Aktivitas Digital PR Hotel-hotel di Kota Kupang
This study aims to describe the use of social media in digital public relations (PR) activities at hotels in Kupang. While research on digital PR in various regions has been extensively conducted with diverse methods and findings, studies specifically focusing on digital PR activities in hotels, particularly in Kupang, are still relatively scarce. Although social media has been widely used in digital PR in major cities, studies specifically targeting Kupang remain limited. This research adopts a constructivist (qualitative) approach and employs observation (of social media texts) and interviews for data collection. The study focuses on six hotels and informants in the city of Kupang. The main objective is to explore how social media is utilized by hotels in Kupang. The findings of this study indicate that social media in digital PR activities is primarily directed towards persuasive information, such as advertisements or promotions, as well as general information about the hotels. Additionally, the study reveals that the impact of social media use includes increased public engagement through responses and the use of multiple social media accounts to disseminate information about the products and services offered by the hotels in Kupang.ABSTRAK Penelitian ini bertujuan mendeskripsikan penggunaan media sosial dalam aktivitas digital PR pada hotel-hotel di kota Kupang. Penelitian tentang digital PR di berbagai daerah sudah banyak dilakukan dengan metode dan temuan yang cukup beragam. Namun berdasarkan pantauan tim peneliti ke beberapa jurnal penelitian khususnya penelitan terkait dengan aktivitas digital PR pada hotel-hotel masih sangat jarang dilakukan khususnya di Kota Kupang. Meskipun media sosial telah banyak digunakan dalam PR digital di berbagai kota besar, studi spesifik di Kupang masih terbatas. Penelitian ini menggunakan pendekatan konstruktivisme (kualitatif) dan metode observasi (pada teks media sosial) dan wawancara dalam pengumpulan data. Jumlah hotel dan informan yang diteliti ada enam di kota Kupang. ...
Penggunaan Media Sosial dalam Aktivitas Digital PR Hotel-hotel di Kota Kupang
This study aims to describe the use of social media in digital public relations (PR) activities at hotels in Kupang. While research on digital PR in various regions has been extensively conducted with diverse methods and findings, studies specifically focusing on digital PR activities in hotels, particularly in Kupang, are still relatively scarce. Although social media has been widely used in digital PR in major cities, studies specifically targeting Kupang remain limited. This research adopts a constructivist (qualitative) approach and employs observation (of social media texts) and interviews for data collection. The study focuses on six hotels and informants in the city of Kupang. The main objective is to explore how social media is utilized by hotels in Kupang. The findings of this study indicate that social media in digital PR activities is primarily directed towards persuasive information, such as advertisements or promotions, as well as general information about the hotels. Additionally, the study reveals that the impact of social media use includes increased public engagement through responses and the use of multiple social media accounts to disseminate information about the products and services offered by the hotels in Kupang.ABSTRAK Penelitian ini bertujuan mendeskripsikan penggunaan media sosial dalam aktivitas digital PR pada hotel-hotel di kota Kupang. Penelitian tentang digital PR di berbagai daerah sudah banyak dilakukan dengan metode dan temuan yang cukup beragam. Namun berdasarkan pantauan tim peneliti ke beberapa jurnal penelitian khususnya penelitan terkait dengan aktivitas digital PR pada hotel-hotel masih sangat jarang dilakukan khususnya di Kota Kupang. Meskipun media sosial telah banyak digunakan dalam PR digital di berbagai kota besar, studi spesifik di Kupang masih terbatas. Penelitian ini menggunakan pendekatan konstruktivisme (kualitatif) dan metode observasi (pada teks media sosial) dan wawancara dalam pengumpulan data. Jumlah hotel dan informan yang diteliti ada enam di kota Kupang. ...
Penggunaan Media Sosial dalam Aktivitas Digital PR Hotel-hotel di Kota Kupang
Tuhana, Veki Edizon (author) / Sanga, Abner P.R (author) / Ara, Roky Konstantin (author) / Universitas Nusa Cendana
2024-12-24
doi:10.33508/jk.v13i2.6098
KOMUNIKATIF : Jurnal Ilmiah Komunikasi; Vol 13, No 2 (2024); 193-208 ; 2597-6699 ; 2301-6558 ; 10.33508/jk.v13i2
Article (Journal)
Electronic Resource
English
DDC:
000
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