A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
ANTECEDENTS TO BUY GREEN PRODUCTS: A CASE OF DEVELOPING COUNTRY
Abstract. The purpose of this paper is to examine the relationship between green perceived value/greenknowledge and intentions to buy green products through green attitude. The research object of this study focuses on Pakistanis consumer. The study undertakes the empirical study and therefore, data are collected through a self-administered questionnaire form 252 respondents. Structural equation modelling technique is used for the analysis of the data with the help of AMOS 22. The empirical results show that green perceived value, green knowledge and green attitude are drivers of intentions to buy green products. Although previous studies have investigated the pertinent issues about green consumer behavior, however, very few studies have been conducted in developing counties like Pakistan. Compared to other developing countries, research on environmental issues in Pakistan is still in the very early stages. This study proposes a research framework which could be helpful for green marketing companies to enhance consumes intentions to buy green products via green perceived value, green knowledge and the green attitude. The empirical results of this study address a serious gap in the existing literature especially in the perspective of an emerging country in the context of green products perception knowledge, attitude and purchase intention. The findings from this study offer significant implications for marketers, academicians as well as policymakers who may concern in promoting extensive promotion and/or adoption of green products.Keywords: green products, green perceived value, green attitude, green knowledge and customer.
ANTECEDENTS TO BUY GREEN PRODUCTS: A CASE OF DEVELOPING COUNTRY
Abstract. The purpose of this paper is to examine the relationship between green perceived value/greenknowledge and intentions to buy green products through green attitude. The research object of this study focuses on Pakistanis consumer. The study undertakes the empirical study and therefore, data are collected through a self-administered questionnaire form 252 respondents. Structural equation modelling technique is used for the analysis of the data with the help of AMOS 22. The empirical results show that green perceived value, green knowledge and green attitude are drivers of intentions to buy green products. Although previous studies have investigated the pertinent issues about green consumer behavior, however, very few studies have been conducted in developing counties like Pakistan. Compared to other developing countries, research on environmental issues in Pakistan is still in the very early stages. This study proposes a research framework which could be helpful for green marketing companies to enhance consumes intentions to buy green products via green perceived value, green knowledge and the green attitude. The empirical results of this study address a serious gap in the existing literature especially in the perspective of an emerging country in the context of green products perception knowledge, attitude and purchase intention. The findings from this study offer significant implications for marketers, academicians as well as policymakers who may concern in promoting extensive promotion and/or adoption of green products.Keywords: green products, green perceived value, green attitude, green knowledge and customer.
ANTECEDENTS TO BUY GREEN PRODUCTS: A CASE OF DEVELOPING COUNTRY
Zeeshan, Muhammad (author) / Masri, Ridzuan (author)
2019-03-22
National Academy of Managerial Staff of Culture and Arts Herald; № 1 (2018) ; Вестник Национальной академии руководящих кадров культуры и искусств; № 1 (2018) ; Вісник Національної академії керівних кадрів культури і мистецтв; № 1 (2018) ; 2409-0506 ; 2226-3209
Article (Journal)
Electronic Resource
English
DDC:
710
Antecedents of the Green Behavioral Intentions of Hotel Guests: A Developing Country Perspective
| DOAJ | 2021
Is green space exposure beneficial in a developing country?
| Elsevier | 2021
Modeling the Antecedents of Green Consumption Values to Promote the Green Attitude
| DOAJ | 2023
Sustaining Tourism Growth: A Developing Country Case Study
| British Library Conference Proceedings | 1994